
Product Team Restructure – From Programme Delivery to Strategic Product Mindset

The Challenge
An NHS England product team was struggling to transition from programmatic delivery to product-centered operations while facing:
- Strategic disconnect causing prioritization difficulties
- Overwhelming fire-fighting mode with constant reactive work
- Budget constraints requiring more efficient operations
- Siloed disciplines (product, delivery, user research, assurance) working independently
- Heavily regulated assurance teams being unable to effectively work in an agile way
- Key team members still wanting to operate in a programmatic mode
What I did
Strategic Analysis & Restructure
- Analyzed team setup and identified strategy misalignment
- Conducted cross-functional interviews with product, delivery, UX, and assurance managers
- Proposed a multidisciplinary squad structure aligned to strategic objectives
- Created a comprehensive product coaching plan for performance improvement
Change Management & Skills Development
- Ran retrospectives and workshops to support the assurance teams in agile practices
- Partnered with key stakeholders to build alignment and mutual understanding of product mindset
- Coached product leaders to adopt a multidisciplinary approach when faced with difficult prioritization decisions, encouraging them to identify engineering and UX leaders that could work with them as a product trio.
Team Culture Transformation
- Introduced the concepts of opportunity and user needs mapping
- Encouraged early stakeholder involvement in assurance and engineering during shaping phases
- Provided ongoing 1:1 and team coaching for product managers and key delivery managers
The Results
- Successfully restructured siloed disciplines into cohesive multidisciplinary squads, taking into account budget constraints.
- Achieved strategic alignment between individual squads and organizational objectives.
- Reduced fire-fighting through improved prioritization and stakeholder engagement.
- Achieved a higher level of collaboration with assurance teams through targeted education and relationship building.
- Created more collaborative team culture with improved cross-functional working.
- Established sustainable product management practices and coaching frameworks for the teams to use and further develop independently.
Key Achievement: Transformed an inherited programmatic thinking into a product mindset that linked strategy to delivery.
Do you have a shrinking budget and an ever-growing backlog?
Do you see discipline silos even though you have multidisciplinary squads?
Are your product teams doing a lot but not getting the outcomes they need?
I can help you find balance between business, user and squad needs, linking strategy to delivery. Get in touch to discuss your specific needs.
